Emma HeustonAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers? Because, ultimately, branding is all about reputation—and building that takes...
Emil KristensenThe state of social media marketers: is it possible to have a healthy relationship with social media when it’s your job?
Social media is a many-headed beast. It can be helpful, inspiring, rewarding and validating; it can be unhelpful, stressful and damaging. But it’s something that’s penetrating our lives, whether we like it or not. In 2019, it’s estimated that there...
Vaibhav KakkarQuuu – We f***ed up in 2018. Here’s why…
Imagine spending an entire year building a product, only to delete the whole thing. For Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...
Nichole Elizabeth DeMeréCo-marketing: the infallible strategy no one talks about
Co-marketing is a low-risk, high-impact marketing strategy. So why is nobody talking about it? Video. Personalisation. Gen Z. Yawn. Feel like this year’s marketing trend reports didn’t tell you anything new? You’re not mistaken – we’ve heard...
William HarrisRemote working activities to try with your team in 2019
When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. However, remote working soon became a permanent mindset, rather than a money...
Lucia Fontaina-PowellContent marketing lessons from Ariana Grande’s ‘thank u, next’
Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...
Natasha PonomaroffMeasuring ROI of your social media marketing strategy – A quick guide
Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. That’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...
Roman DritsRemote working – Bringing sanity to mind & lessons worth learning
Ryan Hoover, founder of Product Hunt, recently ran a poll on Twitter, asking folks what was most important for them when looking for a new job. The result? Remote working. Out of the 8695 votes cast, 62% voted for ‘the ability to work remotely.’...
