Social media is a many-headed beast. It can be helpful, inspiring, rewarding and validating; it can be unhelpful, stressful and damaging. But it’s something that’s penetrating our lives, whether we like it or not. In 2019, it’s estimated that there...
Research shows that three out of four customers use social media to make purchasing decisions. Moreover, using social media to conduct post-sale support is becoming a huge trend for brands. While a website is surely the most important aspect of a...
Co-marketing is a low-risk, high-impact marketing strategy. So why is nobody talking about it? Video. Personalisation. Gen Z. Yawn. Feel like this year’s marketing trend reports didn’t tell you anything new? You’re not mistaken – we’ve heard...
If you’re planning on leveraging social media videos to boost brand awareness, engage with your audience, and grow your business in 2019, you need to take the time to put a clear strategy in place. The potential ROI from a well-executed video...
It’s been said that meme marketing is the new influencer marketing. According to some reports, brands see a much higher ROI from working with meme accounts than traditional influencers. So, if you’re not using GIFs and memes in marketing, you could...
When it comes to social media marketing, there’s always a little more you could do to use a network to its maximum potential. Twitter is a golden example of how social media can boost SEO rankings. While Facebook and Instagram have had plenty of...
You’ve undoubtedly seen stock images being used horribly before. You know full well what that looks like, don’t you? People posing uncomfortably, smiling dead-eyed into a camera, often in the middle of a fake business meeting, or shaking hands as if...
In this post, you’ll learn a content formula and why it’s perfect for writing blog posts, and other marketing content. Let’s say you’ve written a blog post you’re proud of. Yet you see the vast majority of readers...
