When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. However, remote working soon became a permanent mindset, rather than a money...
It’s been said that meme marketing is the new influencer marketing. According to some reports, brands see a much higher ROI from working with meme accounts than traditional influencers. So, if you’re not using GIFs and memes in marketing, you could...
Instagram is a thriving social media platform. And for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...
You’ve undoubtedly seen stock images being used horribly before. You know full well what that looks like, don’t you? People posing uncomfortably, smiling dead-eyed into a camera, often in the middle of a fake business meeting, or shaking hands as if...
Studies have found that 90% of all information transmitted to our brains is visual – meaning your social media photos are an unmissable opportunity to capture your followers’ attention. It’s not enough to write good blog posts and...
Right now, there are two types of companies out there: those who have really figured out how to make social media a major factor in the success of their business (the minority) and those who have tried to make social media work for them, but...
YouTube has huge promotional potential for businesses – as long as you know how to use this popular social network to your advantage and leverage all of the different tools you have at your disposal. From consistency in posting content to optimising...
According to an estimate by eMarketer, the number of social network users in the world will reach about 2.77 billion in 2019. In 2017, it was 2.46 billion. In addition to the growth in user base, the social media world is constantly evolving. There...
