Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. That’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...
Remote working – Bringing sanity to mind & lessons worth learning
Ryan Hoover, founder of Product Hunt, recently ran a poll on Twitter, asking folks what was most important for them when looking for a new job. The result? Remote working. Out of the 8695 votes cast, 62% voted for ‘the ability to work remotely.’...
Blog traffic can be doubled with these 6 proven strategies (on the side)
Whether you’re in it to build traffic and monetize your own blog—or work on growing the traffic for your company’s website, there’s no doubt you’ll hit a plateau every now and then. When you do… it’s easy to experience dips in motivation, enthusiasm...
4 Types of Content That Can Help with a Better Product Promotion Strategy
If you think that just by developing a product you can increase its sales, you could not be more wrong. Developing a product is only one half of generating sales; the other half is promoting it. The basic objective of promotional strategies is to...
We analysed our top performing tweets of 2018 so far – here’s what we found
Twitter may not be the most glamorous social media platform – it lacks Instagram’s millennial appeal, LinkedIn’s professional polish and Facebook’s knack for creating a scandal – but that doesn’t mean it shouldn’t play a vital role in...
7 ways to combine paid and organic social media for content promotion
With the new Facebook update for publishers, it might seem like there’s no reason to even entertain organic content promotion efforts anymore – but you might be surprised to find out that organic promotion can still be a good precursor when...
