Co-marketing is a low-risk, high-impact marketing strategy. So why is nobody talking about it? Video. Personalisation. Gen Z. Yawn. Feel like this year’s marketing trend reports didn’t tell you anything new? You’re not mistaken – we’ve heard...
Social media videos: 9 low-budget ideas to boost engagement
If you’re planning on leveraging social media videos to boost brand awareness, engage with your audience, and grow your business in 2019, you need to take the time to put a clear strategy in place. The potential ROI from a well-executed video...
Using GIFs and memes in marketing: the complete guide
It’s been said that meme marketing is the new influencer marketing. According to some reports, brands see a much higher ROI from working with meme accounts than traditional influencers. So, if you’re not using GIFs and memes in marketing, you could...
Boost SEO rankings by building your Twitter presence
When it comes to social media marketing, there’s always a little more you could do to use a network to its maximum potential. Twitter is a golden example of how social media can boost SEO rankings. While Facebook and Instagram have had plenty of...
Stock images – How not to suck at using them
You’ve undoubtedly seen stock images being used horribly before. You know full well what that looks like, don’t you? People posing uncomfortably, smiling dead-eyed into a camera, often in the middle of a fake business meeting, or shaking hands as if...
Content Formula – The most captivating formula (according to the “Godfather of influence”)
In this post, you’ll learn a content formula and why it’s perfect for writing blog posts, and other marketing content. Let’s say you’ve written a blog post you’re proud of. Yet you see the vast majority of readers...
How Your Business Can Profit From Social Media Marketing
Right now, there are two types of companies out there: those who have really figured out how to make social media a major factor in the success of their business (the minority) and those who have tried to make social media work for them, but...
3 Dos and Don’ts to Follow in B2B Content Marketing
The B2B industry is moving at lightning speed, with marketers struggling to keep pace. Many companies produce content to build their businesses. However, a majority of B2B marketers (53%) in a Content Marketing Institute study said that their...
