Quuu Promote vs The Big Three

So I wanted to run an ad campaign across the three major ad networks (Facebook, Twitter & LinkedIn) and compare the results to using Quuu Promote.

We have chosen to promote a post from our blog entitled: “How to create a content marketing strategy for any company”. I started with $25/£17.69 for each campaign, as that’s the highest you can currently spend with Quuu Promote for one promotion over one month.

Here’s the results after 14 days:

Quick link click stats:

• Facebook: 0 clicks with 4 days and £3.57 left to go
• Twitter: 15 clicks with 18 days and £12.05 left to go
• LinkedIn: 9 clicks with 0 days and £0.00 left to go
• Quuu: 193 clicks with 18 days left to go
• Facebook cost per click (Engagement): £0.27
• Twitter cost per click: £0.38
• LinkedIn cost per click: £1.38
• Quuu cost per click: £0.04

Facebook campaign setup:

As you can see, we selected the interest Content Marketing and selected 5 countries to target.

Budget, duration, and post

When setting the budget for the Facebook campaign, I came across a minor problem. Facebook requires a minimum of £1/day, so with my budget I could only select up to 17 days, not the 30 days that Quuu Promote provides.

Twitter campaign setup:

Next I setup the Twitter campaign, selected the same audience and set a budget of $25/£17.69 (£0.58/day) for the 30 day period. The estimated daily clicks was 0 so wasn’t looking good for Twitter.

LinkedIn

Next I set up the LinkedIn campaign, selected the same audience and set a budget of $25/£17.69, but with LinkedIn, the minimum you can spend is $10/day so my measly $25 was only going to last just 2.5 days. They also recommended my bid per click was $5.73 but a minimum of $3.75, so I set it as recommended.

Finally i setup my Quuu campaign, I selected the “Content Marketing” category and submitted my URL for $25/£17.69 for a 30 day promotion period.

Now from what i’ve learned so far, I can tell that the budget I’ve set for Facebook, Twitter and LinkedIn isn’t going to go very far, but we’ll see how the first week or so goes before topping them up.

Update: I started this campaign on the 23rd March 2016, it’s now the 5th April 2016, let’s go check in on the results so far:

Facebook

So far I’ve spent £14.12 with Facebook, reached 1,651 people and generated 53 post engagements! Natually I believed this to be actual link clicks, but no, that number includes Photo Views, Reactions (or likes if you’re still living in 2014) and link clicks. The total number of link clicks Facebook has generated so far is 0! 🙁

Twitter

So far, I’ve spent £5.64, reached 1,906 people and generated 15 link clicks at a cost of £0.38 per click, so that’s a bit better at least!

LinkedIn

With LinkedIn, the entire budget has been spent, it reached 1,115 people and generated 9 clicks, which works out at $1.96 per click.

Quuu Promote

Quuu Promote works slightly different in that it counts the number of sharers first, so in this case, my promotion has been shared 71 times so far and still has another 18 days left to run. As you can see from the Google Analytics screenshot below, Quuu has generated 193 unique pageviews/link clicks (203 overall) to my promoted article and astoundingly, the average time on page was over 5 minutes, which hopefully means they’ve actually read the article.

To work out the cost per click for Quuu, I take the $25/£17.69 I originally spent on my Quuu Promotion, divide it by 30 days and times by the number of days it’s been live so far (14 days) which works out as $0.83/day. So far with Quuu I’ve spent $11.66/£8.24, now if I divide that number by the number of link clicks, which is 193, you get $0.06/£0.04 cost per click.

Quick link click stats:

• Facebook: 0 clicks with 4 days and £3.57 left to go
• Twitter: 15 clicks with 18 days and £12.05 left to go
• LinkedIn: 9 clicks with 0 days and £0.00 left to go
• Quuu: 193 clicks with 18 days left to go
• Facebook cost per click (Engagement): £0.27
• Twitter cost per click: £0.38
• LinkedIn cost per click: £1.38
• Quuu cost per click: £0.04

Check back in another 15 days for the overall outcome of my experiment, if the results so far are anything to go by, and you want to get more bang from your buck from your content promotions, check out Quuu Promote HERE.