8 destinations you need to see on your content repurposing journey

Content marketing is no longer simply about writing blog posts. In 2018, you need to think big about how you can engage your audience in as many ways as possible – and the opportunities are only growing, thanks to tools and platforms that can make a video producer/podcast recorder/graphic designer of us all.

It’s time to stop thinking of your past blog posts as part of an ‘archive’ (we hate it when websites use that word!). The idea that once a blog post has been published, it should be left to gather dust on the cyber shelves is just plain wrong.

Your blog is one of your company’s biggest assets, and one that you should continually mine for content gold.

To show you how to maximise the value of each and every blog post you create, we’ve developed an infographic to guide you through all the checkpoints in your content repurposing journey.

Bookmark it, use it as your wallpaper or even print it out and stick it on your bedroom ceiling – we hope it will become a vital part of your blogging strategy!

Content Repurposing Journey


Daniel Kempe

  • I love this infographic. I am constantly touting content repurposing to my clients and students. Why not leverage all the work you put into creating a great blog post!

    • Yes, as long as you don’t spread yourself too thinly, maintain high quality, repurposing content is the way forward ??

    • Denise i certainly agree easy to read with great information

      • Thanks Arthur, it was great fun putting this together 🙂 – Daniel

        • What software did you use?

          • Used Illustrator to put it altogether, using resources from graphic river. ??

    • Shoot… I’m constantly touting repurposing to MYSELF! 😀

      Good to be reminded by pals and posts like these to stop the slaving and re-tool a thing or two. Thanks Daniel

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