Want to learn effective ways to drive traffic to your new blog and get the desired visibility for it? Read this post to find out five brilliant ways of doing just that.
It’s no secret that blogging is turning into one of the most sought-after marketing channels for businesses.
But, how competitive is the blogging scene really?
Tumblr has over 491 million blogs. When added to the number of blogs running on WordPress and Squarespace, this number shoots up drastically. Amid such huge numbers, a new blog can be compared to a needle in a haystack.
In such a situation, it can be difficult to grow your blog and stand out from the crowd with new content alone. However, with consistent effort, it’s possible to grow your presence on Google.
Here are five ways through which you can drive traffic to your new blog.
1. Use Webinars to Drive Blog Traffic
Webinars and live videos are the next big thing in digital marketing, and you can leverage them to capture more blog traffic.
In fact, according to a survey, the average attendance time for webinars in 2019 was 58 minutes. Additionally, 56% of those who register for the webinar convert into attendees. This ensures that the audience of a webinar is highly-engaged.
In such a situation, you can promote your blog through the webinar. You can either mention the blog’s name or come up with some innovative ways of driving people to your blog. This can help you drive lots of traffic to it.
To boost the effectiveness of your webinars even further, you could get micro-influencers to host a webinar with you. This can help you increase your engagement and the number of attendees. By having people register for your event, you can also develop a pool of email IDs to build out your all-important email list. This ever-expanding list can then be used for sharing your blog content every time you publish a new post.
However, it’s essential to find a reliable platform to host your webinars. For example, ClickMeeting offers cool features such as automated webinars that can be prepared well in advance. They can then run even without your presence.
This way, you can leverage webinars to organize product demos, online courses, meetings, collaborations, and other events.
Image via ClickMeeting
2. Leverage the SEO Power of Long-Tail Keywords
SEO can be of great importance when it comes to widening the traffic sources that lead to your new blog. You need to have an SEO strategy in place to improve your chances of ranking higher in Google search results. Additionally, long-tail keywords should form an important part of your SEO strategy.
If your blog is relatively new, chances are that you’re intimidated by the authority and recognition that your pre-existing competitors already have.
This is where long-tail keywords become important. Although these keywords have lower search volumes, they tend to have a higher conversion value as they’re highly specific.
Let’s take a closer look at why these keywords are so valuable if you want to increase traffic.
Say you own a company that sells shoes. The chances of your new blog ranking for the word “shoes” are relatively low because there’s too much competition.
However, a long-tail keyword like “red Nike men’s running shoes” is more likely to increase blog traffic and thus improve your chance of converting at a better rate.
Here’s a graph that shows how the length of the keyword affects your competition and conversion rates.
Image via Lyfe Marketing
It’s easier to rank for long-tail keywords due to the lower competition, and as a result, you can get more conversions through them.
One of the best ways of finding relevant long-tail keywords is by going through Google’s search suggestions.
Image via Google
Scrolling down to the “related search” suggestions can also help generate a few.
You can also use keyword research tools such as the Google Keyword Planner to find relevant long-tail keywords and sort them based on their search volumes and competition.
After finding your target keywords, use them naturally in your blog posts to ensure that the search engine understands the context of the post. They should also be used in your titles, URLs, and meta descriptions.
3. Bloggers, Do Your Keyword Research & Choose Your Topic Strategically!
The first step you need to grow your new blog’s traffic is to create content for which there is a great demand.
As per the 2018 Demand Gen Report, 52% of those surveyed said that if B2B brands packaged relevant content, it would ease their research phase.
So, let’s take a look at 4 steps that will help you choose a pertinent topic for your blog post.
Know Your Audience
Creating a customer persona is important.
Understanding who is reading your content will help you deliver what they want.
You should define your target audience based on their demographics, locations, and psychographics. You can dig deeper into their interests, challenges, and curiosities, by scanning through websites like Quora.
For example, typing “acne” in the search bar gives you the following results. Not only can you see what people are searching for, but also find out which query is the most popular.
Image via Quora
Bonus Tip – Increase Social Sharing
Once you have your customer persona chalked out, Quuu Promote can help you reach out to a relevant audience.
With this tool, you can get influencers to share your content across different social media platforms, and boost traffic to your own blog.
Narrow Down on Evergreen Topics
Most of the time, your topics should be evergreen. That means they should be relevant for years to come. This will help you keep your brand in front of your target audience at all times.
This will not just ensure steadier traffic, but also save you from the pain of having to update your blog posts often.
Analyze Your Competitors’ Content
Fortunately, there are a host of tools that can help you analyze the kind of content created by your competitors. By doing so, you can figure out what they’re writing about and its effectiveness. This can help you narrow down on a particular topic.
For example, SEMrush can help you develop stellar new blog post ideas and advertising strategies by helping you dive deep into your competitors’ traffic generation strategies.
4. Create Content that’s Appealing and Credible
You’ve narrowed down on your topic and your keywords. However, driving traffic to your blog takes a lot more.
You need to create stellar content that’ll resonate with your audience. In addition to putting out top-notch textual content, keep the following factors in mind:
Incorporate Visual Content
Images, videos, infographics, and GIF’s – visuals can offer a much-needed change from the big blocks of text in blog posts.
This is because visuals…:
- Help drive leads
- Are easier to remember
- Can be shared instantly
- Can be interpreted in a short time
As per a report by Orbit Media, there’s a strong correlation between highly visual content and success rates.
Image via Orbit Media
Incorporate Audio Content
Supplementing your textual and visual content with audio content such as podcasts is a great idea. They can be listened to while driving, cooking, walking, or working out. It is this compatibility that makes this form of content valuable.
Additionally, the same study by Orbit Media cited that 33% of bloggers got strong results by incorporating audio content into their blogs.
Image via Orbit Media
It’s due to such results that podcasts have started gaining popularity. Nearly 70% of the US population is now familiar with podcasts. Additionally, as many as 52% of the people surveyed listened to podcasts while driving.
Due to this meteoric rise, hundreds of websites have popped up, which you can host your podcasts today. If you plan to create a podcast, make sure you choose the right one as it can make or break your podcast.
Show Your Authenticity
Every marketer wants a longer average session time for their blog posts. To make this possible, you need to get readers to trust your content.
Incorporating statistics, case studies, and examples are great ways to boost your blog’s credibility.
5. Craft Headlines that are Click-Worthy
Think about this – how do you decide which links to click on the Search Engine Results Pages (SERPs)?
The headline.
If the headline isn’t powerful or attractive enough, your target audience may not click on it. This can negatively impact your click-through rates (CTR) and website traffic too.
You should try to incorporate your target keywords into your headlines and also add some powerful adjectives that can push the searchers to click on your links.
A great tool to analyze your headline and its efficacy is CoSchedule. Its suggestions on word balance and character length will help create a headline that drives traffic.
Image via CoSchedule
While there’s no magic formula for creating a compelling headline, you should try to personalize and make it as relevant as possible for your target audience. Try headlines that evoke emotion, create curiosity, or ask a question.
The Bottom Line
While driving traffic to a newly created blog can seem daunting, you should consistently create high-quality content to grow it.
Find and incorporate long-tail keywords that have low competition and high search volumes to rank more easily in the SERPs. Create headlines that are attractive and optimize all your content for SEO.
Don’t forget to add ample visuals to your blog posts to make them interesting for your audience.
Bonus Tip – Drive Traffic by Creating Useful Content for Bloggers to Use
Adding attractive and informative visuals to your post means that other bloggers will use them in their posts and link back to your new blog. Meaning more lovely backlinks – now if that isn’t an easy content marketing win, then I don’t know what is!
Lastly, considering doing the occasional guest post or even use webinars to promote your blog and drive traffic.
Are there other ways through which you drive traffic to your new blog? Let us know in the comments.
