Sentiment analysis tools help businesses understand customer feelings about their brand, products, or services. Here’s a quick rundown of the top 15 tools for 2024:
- MonkeyLearn: Cloud-based, user-friendly
- Brandwatch: Social media focused, real-time insights
- Social Searcher: Free option, covers multiple platforms
- MeaningCloud: Detects irony, separates facts from opinions
- Lexalytics: Uncovers themes and intentions
- Critical Mention: Tracks TV, radio, online news
- Talkwalker: Monitors 30 social networks in 187 languages
- Repustate: Fast processing, handles 23 languages
- Qualtrics: Multi-language, context-aware
- Sentisum: Real-time insights, custom AI models
- Rosette: Handles 30+ languages, tailored solutions
- Reputation: Review management, auto-response capability
- Sprout Social: Processes 50,000 posts/second
- Hootsuite: Real-time monitoring, AI-powered insights
- Medallia: Full view of customer and employee experiences
Quick Comparison:
| Tool | Key Feature | Best For | Starting Price |
|---|---|---|---|
| MonkeyLearn | User-friendly | Businesses of all sizes | $299/month |
| Brandwatch | Real-time insights | Large enterprises | Contact sales |
| Social Searcher | Free option | Budget-conscious users | Free – €19.49/month |
| Talkwalker | Multilingual | Global brands | Contact sales |
| Sprout Social | High-volume processing | Social media managers | $249/month |
Choose based on your needs, budget, and desired features. Most offer free trials to test before committing.
1. MonkeyLearn
MonkeyLearn is a cloud-based text analytics tool that’s making noise in sentiment analysis. It’s user-friendly and lets you dig into customer feedback without being a data scientist.
What’s cool about MonkeyLearn:
- No coding needed
- Pre-trained models to get you started
- Custom model training for specific needs
- Connects with apps like Zapier and Zendesk
Their sentiment analysis tool is pretty accurate. One study showed 87% accuracy in predicting sentiment, while another found 70% accuracy for classifying tweets.
Here’s what MonkeyLearn can do:
| Feature | What it does |
|---|---|
| NPS Analysis | Tracks customer experience |
| Review Analysis | Digs into review data |
| CSAT Analysis | Spots customer satisfaction issues |
| Support Analysis | Improves customer service |
| Survey Analysis | Finds patterns in feedback |
| VoC Analysis | Analyzes customer interactions |
Cayden Phipps, COO at Shop Accelerator Martech, says:
"Make drives unprecedented efficiency within our business in ways we never imagined. It’s having an extra employee (or 10) for a fraction of the cost."
But it’s not perfect:
Pros:
- Flexible
- Detailed API docs
Cons:
- Pricier than some others
- Needs lots of training data for good results
Pricing: Starts at $299/month, with a 14-day free trial.
MonkeyLearn is solid for businesses wanting to use sentiment analysis. It’s easy to use but has advanced features. Just be ready to spend time training your models for the best results.
2. Brandwatch
Brandwatch is a top-tier sentiment analysis tool for social media pros. It tracks online chatter and shows how people feel about your brand.
What makes Brandwatch stand out:
- Their new sentiment model is 18% more accurate across 44 languages
- You get real-time insights, so you can act fast
- It can spot your logo in social media images, even without tags
Brandwatch doesn’t just sort comments into "good" or "bad". It gets the nuances, including slang and typos.
Colin Sullivan from Brandwatch says:
"The new model can see past things like misspellings or slang."
This means you’re getting the real scoop on what people think.
Here’s how different businesses use Brandwatch:
| Business Size | Usage |
|---|---|
| Large (70%) | Deep brand health analysis |
| Mid-size (20%) | Watching competitors |
| Small (9%) | Spotting industry trends |
Heads up: Brandwatch isn’t cheap. It starts at $1,000 a month, and you’ll need to ask for a custom quote.
Is it worth it? Many users think so. A media industry reviewer said:
"Brandwatch is my favorite tool for social listening. For social media monitoring specifically it is the best."
Just know that Brandwatch takes time to master. It’s complex, but if you put in the effort, it can pay off big time.
3. Social Searcher
Social Searcher is a free social media search engine that packs a punch. It’s perfect for brand managers who want to track mentions and gauge public opinion.
What’s in the box?
- Real-time monitoring across social platforms and the web
- Sentiment analysis to get the public’s vibe
- Spam filtering for clean data
- Email alerts for instant updates
The dashboard lets you see what people are saying about your brand, all in one place. It covers major social networks and web mentions.
Here’s the pricing breakdown:
| Plan | Price | Searches/Day | Email Alerts | Keywords Monitored |
|---|---|---|---|---|
| Free | €0 | 100 | 1 | Not specified |
| Standard | €8.49/month | 400 | 5 | Up to 5 |
| Professional | €19.49/month | 800 | 10 | Up to 10 |
All paid plans come with a 14-day free trial.
But wait, there’s more! Social Searcher also helps you:
- Find hot hashtags
- Spot influencers
- Get audience insights
- Export data for deeper digging
It’s great for marketers who want to jump into conversations about their brand. The bulk CSV export is a nice touch for number crunchers who want to create custom reports.
For the tech-savvy, there’s an API to integrate Social Searcher’s features into your own tools.
While it might not have ALL the bells and whistles of pricier options, Social Searcher is a solid, budget-friendly choice for businesses dipping their toes into social media monitoring.
4. MeaningCloud
MeaningCloud’s Sentiment Analysis API goes beyond simple positive/negative labels. It digs into text to uncover nuanced opinions and emotions.
This API can:
- Analyze global sentiment in social media and reviews
- Identify sentiment for specific features
- Detect irony and sarcasm
- Separate facts from opinions
- Spot conflicting viewpoints
MeaningCloud excels at handling complex language. It looks at phrases and relationships, not just individual words.
In comic book reviews, it can differentiate between sentiment about the "execution" and the "story". It even knows that "Black Widow" and "Natasha Romanoff" are the same character.
A July 2022 study tested MeaningCloud’s performance:
| Metric | Score |
|---|---|
| Overall Accuracy | 53.3% |
| Negative Sample Precision | 90.3% |
| Negative Sample Recall | 46.6% |
| Positive Sample F1 Score | 51.9% |
| Negative Sample F1 Score | 61.5% |
While not top-tier, MeaningCloud offers flexibility. Users can improve accuracy by:
- Adding custom dictionaries
- Importing domain-specific ontologies
- Tweaking sentiment rules
This customization helps businesses with niche vocabularies or industry jargon.
MeaningCloud handles over 1 million daily sentiment analysis requests. It’s built for high volume.
Developers will appreciate the REST-compliant API. No model training or complex setup required – it’s ready to use.
Small businesses and startups can use MeaningCloud to:
- Track brand reputation
- Analyze customer feedback
- Monitor social media sentiment
- Catch potential PR issues early
With its advanced features and easy customization, MeaningCloud is a strong contender for businesses diving into sentiment analysis in 2024.
5. Lexalytics
Lexalytics isn’t your average sentiment analysis tool. Its Semantria API digs deeper, uncovering themes, intentions, and complex emotions in text.
Here’s what Semantria API offers:
- Entity extraction
- Theme detection
- Document summarization
- Intention analysis (like purchase intent)
Lexalytics doesn’t just tell you HOW customers feel. It explains WHY. This helps businesses predict behavior and boost satisfaction.
Want to customize? Lexalytics has you covered. You can fine-tune the engine with your industry’s specific lingo.
Key Lexalytics features:
| Feature | What it does |
|---|---|
| Salience Engine | Analyzes text in multiple languages |
| Industry Packs | Pre-set for specific sectors |
| High-Volume Processing | Handles big data like a champ |
| Asynchronous Results | Get analysis via Semantria platform |
Ready to try Lexalytics?
1. Sign up
Get 20,000 free credits for a 30-day test drive.
2. Integrate the API
It’s HTTPS-based and built for heavy loads.
3. Make it yours
Use custom dictionaries to tailor it to your needs.
Lexalytics processes tasks every 5 to 60 seconds, depending on how busy it is. It’s perfect for analyzing customer feedback, social media, and other text data in real-time or batches.
6. Critical Mention
Critical Mention is a media monitoring powerhouse. It tracks TV, radio, online news, podcasts, print, and social media in real-time.
Here’s why it’s a top pick:
| Feature | What It Does |
|---|---|
| Real-time Alerts | Pings you when your brand is mentioned |
| Custom Dashboards | Shows you what matters most |
| Sentiment Analysis | Tells you how people feel about your brand |
| Share of Voice | Compares your media presence to rivals |
| Media Contacts | Gives you access to media pros |
Critical Mention shines with its wide coverage. It watches over 2,000 broadcast networks 24/7, giving you a full view of your brand’s media footprint.
Its unique WordPlay feature lets you edit video clips, making it easy to share key broadcast moments.
For PR teams, Critical Mention turns mentions into numbers. It shows the dollar value of your reach, helping you prove your worth.
A non-profit user raves:
"Critical Mention is the best tool to show upper-level executives and board members the value of your public relations and marketing efforts. This tool sets hard numbers for PR values to give real numbers that easily translate to show your reach in a dollar…"
At about $4,000 per year, it’s not cheap. But for many, the deep insights are worth it.
Plus, you get:
- Round-the-clock support
- API access for custom setups
- Support for English, Spanish, and Chinese
If you’re serious about tracking your media presence, Critical Mention offers a powerful toolkit. It can streamline your work and help drive smart PR and marketing decisions.
7. Talkwalker
Talkwalker is a powerhouse for sentiment analysis in 2024. Here’s why it’s turning heads:
It’s EVERYWHERE. Talkwalker keeps tabs on 30 social networks in 187 languages. That’s global reach.
But here’s the kicker: Their Blue Silk™ AI is scary good. It gets sarcasm. It gets complex language. And it does it with up to 90% accuracy.
Oh, and if something’s going south? Talkwalker’s on it. Real-time alerts flag high-risk posts FAST.
Let’s break it down:
| Feature | What It Does |
|---|---|
| Sentiment Accuracy | Nails it 90% of the time |
| Language Support | Speaks 127 languages |
| Data Sources | Social media, blogs, reviews, news… you name it |
| AI Smarts | Catches sarcasm and tricky language |
| Real-Time Monitoring | Instant heads-up on risky stuff |
| Customization | Your dashboard, your way |
Brands are loving it:
- Gucci’s gaming move? 5,000 interactions, 34% positive vibes.
- Merck KGaA used it to build better screens. They listened, they delivered.
One user put it this way:
"I set up real-time alerts with boolean queries. Boom. Instant sentiment analysis on any topic."
But heads up: Talkwalker’s got a lot going on. Some folks find it takes time to master.
Pricing? It’s "call us" territory. They’ve got four plans: Listen, Analyze, Business, and Premium. You’ll need to chat with sales for the details.
And they’re not sitting still. In 2024, Talkwalker’s added AI that can sum up brand activities and consumer insights in a snap.
8. Repustate
Repustate is shaking up sentiment analysis in 2024. Here’s the scoop:
It’s FAST. We’re talking 1,000 comments per second fast. Perfect for businesses drowning in feedback.
It speaks 23 languages. Not just translates – it gets the nuances.
And it’s smart. Repustate doesn’t just say "thumbs up" or "thumbs down." It breaks down sentiment for specific parts of your product or service.
Check out these features:
| Feature | What It Does |
|---|---|
| Aspect-Based Analysis | Spots sentiment for specific features |
| Video Analysis | Digs into YouTube and TikTok content |
| Custom Models | Adapts to your industry’s language |
| Real-Time Alerts | Flags sentiment changes instantly |
Real companies are loving it:
"Repustate’s Arabic analysis helps Nahdi understand customer and employee feedback fast and accurately." – Dr. Ayman Abdelazem, Nahdi Medical
Sprout Social’s on board too. Their Lead Product Manager says it helps highlight key conversations for quick responses.
But here’s the cool part: Repustate gets context. Slang, emoticons, abbreviations – it handles them all.
Want more? Repustate offers:
- One-click setup (cloud or on-premise)
- API that works with your tech
- A real human for support (no bots here)
In 2024, with social media noise at max volume, Repustate’s giving businesses super-powered listening skills.
sbb-itb-43d9647
9. Qualtrics
Qualtrics’ Text iQ tool is a powerhouse for sentiment analysis in 2024. It labels text responses from Very Negative to Very Positive.
Here’s what makes Qualtrics stand out:
| Feature | Description |
|---|---|
| Multi-language | Analyzes sentiment in English, French, Spanish, and more |
| Sentiment Scoring | -2 to +2 scale shows sentiment strength |
| Context-aware | Considers questions and answers for accuracy |
| Real-time Analysis | Enables quick decisions based on feedback |
But Qualtrics goes deeper:
- It pinpoints sentiment for specific product features
- Tracks sentiment across websites, apps, and social media
- Uses NLP and NLU to process tons of text data
Drowning in feedback? Qualtrics throws you a lifeline. Their XM Discover tool keeps tabs on brand sentiment, loyalty, and consumer effort across all channels.
"62% of consumers said that businesses need to care more about them, and 60% would buy more as a result." – Qualtrics Research
This stat shows why tools like Qualtrics matter in today’s customer-focused world.
Qualtrics also plays well with others. Users say it’s easier to set up than Alchemer or Sprinklr Insights.
But it’s not perfect. Some users find it tough to learn and wish for more survey design options. Still, if you’re willing to put in the time, Qualtrics can turn customer feelings into real business insights.
10. Sentisum
Sentisum is a top sentiment analysis tool for 2024. It uses AI to analyze customer feedback across multiple channels. Here’s why it’s worth checking out:
Real-time insights: Sentisum spots issues as they happen, helping you stay on top of customer needs.
Multi-channel coverage: It pulls feedback from reviews, social media, surveys, and support tickets. This gives you a full picture of your customer’s journey.
Custom AI: In just two weeks, Sentisum can build an AI model tailored to your business. Over 90% of users adopt it.
Easy to use: It turns complex feedback into clear, actionable insights.
Real-world results:
| Company | Problem | Sentisum’s Fix | Result |
|---|---|---|---|
| Butternut Box | Scattered feedback | Unified view | Better campaigns and products |
| Deliverr | Slow responses | AI analysis | 90% faster response times |
| Scandinavian Biolabs | Finding pain points | Ticket integration | Improved customer experience |
Anders Reckendorff, CEO of Scandinavian Biolabs, says:
"SentiSum gives us easy-to-understand data with both high-level and detailed views. This leads to better initiatives and customer experiences."
Key features:
- NLP for context
- Machine learning for trends
- Sentiment sorting
- Actionable dashboard
Companies using AI tools like Sentisum have seen:
- 63% higher NPS scores
- 50% better conversion rates
- 56% more revenue
Sentisum’s AI assistant, Dig In, can summarize conversations without reading transcripts.
They offer a 14-day free trial, with pricing on request. It works in over 100 languages and sets up in days, making it great for businesses of all sizes.
11. Rosette
Rosette is an AI-powered text analytics platform from Basis Technology. It’s built for businesses drowning in multilingual data.
Here’s what Rosette brings to the table:
- Crunches text in 30+ languages
- Cuts its teeth on tweets and reviews for sentiment analysis
- Lets you tailor it to your specific needs
Rosette’s sentiment analysis is like a mood ring for text. It spots strong feelings, positive or negative, making it a go-to for keeping tabs on social media and customer feedback.
| Use Case | What Rosette Does |
|---|---|
| Social Media | Reads posts in their native tongue |
| Customer Reviews | Picks up on vibes in casual writing |
| Multilingual Content | Handles 30+ languages like a pro |
But wait, there’s more. Rosette also offers:
- Language ID for 55 languages
- Entity extraction in 17+ languages
- Machine learning models you can tweak
Price tag? Starts at $100/month for 30,000 API calls. They’ll let you take it for a spin with a 30-day free trial.
Just a heads up: Rosette’s not a walk in the park to learn. It’s more suited for big businesses ready to invest time in mastering its complex interface.
12. Reputation
Reputation is a powerhouse for big businesses that need to keep tabs on what people are saying about them online. It’s like having a team of digital detectives working 24/7 to monitor your brand’s reputation.
Here’s what Reputation brings to the table:
- It scans the internet for mentions of your brand
- It figures out if people are saying good or bad things
- It helps you manage reviews across different platforms
- It can even auto-respond to customer feedback
Check out this quick rundown of Reputation’s main features:
| Feature | What it does |
|---|---|
| Sentiment Analysis | Figures out if text is positive or negative |
| Review Monitoring | Keeps an eye on customer reviews everywhere |
| Response Management | Helps you reply to feedback quickly |
| Data Collection | Gathers info from all over the web |
| Reporting | Shows you the big picture with easy-to-read reports |
Reputation is built for speed. It can handle TONS of data, making it perfect for businesses with multiple locations or B2B companies dealing with loads of customer interactions.
Now, it’s not cheap. Starting at $99 per month, it’s more of an investment for bigger operations. But for companies that need to stay on top of their online image, it could be worth every penny.
One cool thing about Reputation? It funnels all that data into one central hub. This means you can respond to customer issues FAST. In the world of online reputation, speed is key.
While there’s no free trial, Reputation offers flexible deployment options. And if you need help, they’ve got you covered with email, phone, and live chat support.
Bottom line: If you’re a large company or have complex reputation management needs, Reputation could be your new best friend. For smaller businesses, it might be overkill – but hey, it’s always good to know what’s out there.
13. Sprout Social
Sprout Social is a top social media management platform with robust sentiment analysis. It’s perfect for businesses wanting to track customer opinions across social channels.
Here’s why Sprout Social shines:
- Processes 50,000 posts per second, handling 600 million messages daily
- Detects sentiment in posts with emojis and grammar issues
- Tracks sentiment changes over time
- Filters posts by sentiment for quick customer service
Sprout’s sentiment analysis is part of a larger social media toolkit, integrating insights into your overall strategy.
Key features:
| Feature | Function |
|---|---|
| AI Assist | Refines searches for better insights |
| Deep Neural Network | Identifies key text for sentiment |
| Social Inbox | Centralizes social messages |
| Listening tools | Tracks topics and sentiment across platforms |
Sprout can handle complex text, understanding nuanced sentiment in mixed messages.
Pricing starts at $249/month. It’s pricier than some alternatives but could be worth it for larger teams dealing with high social media volume.
Greg Rokisky, Senior Social Media Strategist, says: "AI Assist has transformed our approach to customer care—allowing us to respond faster and with clearer intent."
Note:
- Sentiment analysis is for enterprise plans only
- Works with Facebook, Twitter, Instagram, LinkedIn, and TikTok
- 30-day free trial available
Sprout Social might be too much for small businesses. But for larger companies or those heavily invested in social media, it’s a solid choice for monitoring brand sentiment online.
14. Hootsuite
Hootsuite is a powerhouse for social media management and sentiment analysis. It’s the Swiss Army knife for businesses tracking brand perception across social channels.
Here’s what Hootsuite brings to the table:
- Real-time monitoring of mentions, hashtags, and keywords
- AI-powered insights with Blue Silk AI™
- Coverage of Facebook, Twitter, Instagram, LinkedIn, YouTube, and more
Hootsuite’s sentiment analysis is part of a bigger package:
| Feature | What it does |
|---|---|
| Listening Basics | Unlimited searches, 7 days of data |
| Listening (Talkwalker) | 30 days of data, 13-month benchmarking |
| Channel monitoring | Tracks conversations across platforms |
| Alerts | Flags critical mentions or sentiment changes |
What’s in it for businesses?
- Sentiment reporting for brand perception
- Industry benchmarks to size up competitors
- Trend forecasting to stay ahead of the curve
Pricing starts at €99/month. Not the cheapest, but you get what you pay for.
One user raves: "Sentiment analysis and understanding customer behavior is the fastest, best and safest way. To understand what exactly your customers want, when, and where."
Hootsuite’s tools are user-friendly, even for newbies. Their machine learning does the heavy lifting, turning complex data into actionable insights.
Want to get the most out of Hootsuite? Try these:
- Set up streams for your brand’s keywords and hashtags
- Use Hootsuite Inbox to manage messages
- Leverage the "Best time to publish" feature
With over 100 app integrations, Hootsuite is a solid choice for businesses looking to streamline their social media management and sentiment analysis in one place.
15. Medallia
Medallia is a top sentiment analysis tool for businesses. It gives a full view of customer and employee experiences using AI and machine learning.
Here’s what Medallia offers:
- Real-time feedback from digital platforms and human interactions
- AI-powered text analysis for key customer sentiments
- Integration with hundreds of apps
- Predictive intelligence for decision-making
Medallia helps companies focus on insights, not survey bias. Schneider Electric, for example, switched to Medallia’s sentiment-based analytics and got better customer feedback.
Medallia’s Text Analytics is a standout:
| Feature | What it does |
|---|---|
| Sentiment Analysis | Finds positive or negative phrases |
| Automated Analysis | Handles millions of comments |
| Key Driver Analysis | Shows what impacts customer loyalty |
| Native Integration | Fits into existing Medallia systems |
Borge Hald, Medallia’s CEO, says: "Companies need powerful text analytics. Social media gives tons of open-text feedback, making sentiment analysis crucial."
Tips for using Medallia:
- Analyze survey data and social media text
- Use conversation intelligence for better contact centers
- Get employee feedback to improve internal processes
Medallia is great for big companies wanting to turn sentiment into growth. But it has fewer survey tools and templates than some competitors like Qualtrics.
Tool Comparison
Let’s compare some top sentiment analysis tools:
| Tool | Key Features | Best For | Starting Price |
|---|---|---|---|
| Brandwatch | Social media monitoring, real-time alerts | Large enterprises | Contact for pricing |
| MonkeyLearn | Customizable models, real-time processing | Teams and businesses | Free, $299/month for team plan |
| Sprout Social | AI-powered listening, multilingual analysis | Social media managers | Contact for pricing |
| Lexalytics | 30+ language support, intent analysis | Survey and review analysis | Contact for pricing |
| Medallia | Real-time feedback collection, predictive intelligence | Customer experience management | Contact for pricing |
| Qualtrics | Advanced NLP, automatic feedback categorization | Experience management | Contact for pricing |
| Talkwalker | Support ticket analysis, social mention tracking | Brand reputation management | Contact for pricing |
| Brand24 | Real-time monitoring, AI emotion analysis | Small to medium businesses | $79/month for individual plan |
| Social Searcher | Multi-language support, real-time monitoring | Budget-conscious users | Free to start, €8.49/month for standard plan |
| Critical Mention | News and publication monitoring, real-time alerts | PR and communications teams | Contact for pricing |
When picking a tool, think about:
1. How accurate and deep is the analysis?
MonkeyLearn and Lexalytics let you customize sentiment models. Sprout Social’s AI can spot sentiment in tricky sentences and emojis.
2. What data can it handle?
Medallia grabs feedback from social media, surveys, and even voice chats. Talkwalker looks at social mentions AND support tickets.
3. Can it work in real-time?
Brand24 and Social Searcher give you instant updates. Perfect for quick responses to customer feedback or potential PR fires.
4. How many languages does it speak?
Got a global brand? Check out Lexalytics (30+ languages) or Sprout Social (multilingual analysis).
5. What’s the damage to your wallet?
MonkeyLearn and Social Searcher have free or cheap options to start. Big players like Brandwatch and Qualtrics? You’ll need to ask for a quote.
6. What’s your specific need?
- Social media focus? Try Sprout Social or Hootsuite.
- Customer experience management? Look at Medallia or Qualtrics.
- PR and news monitoring? Critical Mention’s got you covered.
Pick the tool that fits your needs like a glove. And remember, the best tool is the one you’ll actually use!
Wrap-up
Choosing the right sentiment analysis tool can make a big difference in your social media strategy. Here’s what to consider:
1. Match your needs
Pick a tool that fits your company size, budget, and tech skills. Don’t overpay for features you won’t use.
2. Test it out
Most tools offer free trials. Use them! It’s the best way to see if a tool works for you.
3. Look for AI smarts
Tools with machine learning can catch tricky things like sarcasm. This means better results for you.
4. Real-time updates
Social media moves fast. Choose a tool that can keep up, like Brand24 or Social Searcher.
5. Think global
Got an international audience? Pick a tool that speaks their language. Lexalytics, for example, supports over 30 languages.
6. Play well with others
The best tool will fit into your existing tech setup. Look for options that connect to your current systems.
7. Dig deeper
Some tools go beyond just positive or negative. They can spot specific emotions like happiness or anger. This depth can help you understand your customers better.
Remember: The right tool will make your job easier and your insights sharper. Take your time to find the perfect fit.
