What we do and don’t accept on Quuu Promote

At Quuu, we pride ourselves on the fact that we take the time to hand pick (or curate) content for you to share with your following. That way there’s nothing irrelevant or damaging that’s going to either bore or offend your audience.

I’ve blogged about this process before, but as every good company should do, we like to review our processes continuously to ensure constant improvement. We base a lot of this on feedback from you guys, and a pinch of common sense.

Here is a sneak peak at rules that we use behind the scenes for selecting content that is submitted by Quuu Promote users:

Binary: Rules For Exclusion

If the answer is ‘Yes’ to any of the following 13 questions, then the article is rejected.

B1 – Is there bad language or vulgarity?

B2 – Is it sales focused or promotional in tone?

B3 – Does it take too long to get to the point?

B4 – Is the website difficult to view? (Too many adverts, intrusive pop-ups, mini-font, over-use of italicized fonts, etc.)

B5 – Is the content time-sensitive? (I.e. out of date soon.)

B6 – Are there any dead links?

B7 – Is it a home page, index page or requires a login?

B8 – Is it in any language other than English?

B9 – Is the content too specific, or irrelevant to the intended category?

B10 – Is the content too strongly opinionated or biased towards the subject? (This has to be shared by people who may not share your view.)

B11 – Are there obvious or repeated grammar, punctuation or spelling errors?

B12 – Has the article already been published in another category?

B13 – Is there already more than 33% content in one interest category from this source?

Subjective: Rules For Inclusion

S1 – The content must be deemed to provide sufficient interest and/or value.

S2 – The content cannot be deemed to be too offensive, shocking or inappropriate.
We hope that you’re happy with the content suggestions we provide. We truly care about the work we do and want to make sure we’re finding you the right stuff to share.

Matthew Spurr

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