At Quuu, we pride ourselves on the fact that we take the time to hand pick (or curate) content for you to share with your following. That way, there’s no chance of boring or offending your audience.
I’ve blogged about this process before, but as every good company should do, we like to review our processes continuously to ensure constant improvement. We base a lot of this on feedback from you guys, and a pinch of common sense.
Here is a sneak peak at the rules we use to select content for Quuu Promote.
Binary: Rules For Exclusion
If the answer is ‘Yes’ to any of the following 13 questions, then the article is not suitable:
B1 – Does it contain bad language or ‘adult’ content?
B2 – Is it sales-focused or promotional in nature?
This includes landing pages, ads, trailers, competitions, and any content that promotes a product or service. (Confused? Check out our post on why content should focus on helping, not selling.)
B3 – Is it in any language other than English?
B4 – Is it difficult to view?
This includes content that is gated, hidden behind pop-ups, or that is illegible.
B5 – Is it going to be out of date soon?
Promotions last 30 days, so the content needs to be relevant for at least one month.
B6 – Does it contain obvious grammar, punctuation or spelling errors?
We all make mistakes, but if they are persistent and distracting, we can’t accept it.
B7 – Is it a home page, index page or social media post?
We can only accept individual pieces of content hosted on a website, blog or content platform (e.g. Medium).
B8 – Is it too specific for the intended category?
This includes content that is too niche, or only relevant to audiences in a specific location.
B9 – Are there any dead links?
B10 – Is it too strongly opinionated or biased?
Your post may be shared by people who do not have the same views.
B11 – Is it already ‘live’ in another category?
This helps us avoid sending duplicates. If you’d like to try another category, you can do so once the first promotion is finished.
B12 – Is there already more than 33% content in one interest category from this source?
This rule helps us keep content varied for Quuu users. If we have too many posts from the same source, we will let you know.
Subjective: Rules For Inclusion
S1 – The content must be deemed to provide sufficient interest or value.
Content that performs best on Quuu Promote will help, entertain, inform or inspire readers in a tangible way.
S2 – The content cannot be deemed to be too offensive, shocking or inappropriate.
Many people share Quuu content from professional or company social media accounts. We have to bear this in mind when reviewing submissions.
We hope that you’re happy with the content suggestions we provide. We truly care about the work we do and want to make sure we’re finding you the right stuff to share.