We spoke recently about ways you can optimise a blog post after it has been published. Often, this is where people say the magic happens, and they’re right. 20% content creation, 80% content promotion. If you’ve been blogging for any amount of time...
Content marketers often focus on creating content: new blog posts, new videos, new reports. But what about the old articles, the evergreen content, that is driving new comments, new shares and traffic every week? I believe we should give it more...
One of the most enticing, yet elusive, trends in digital marketing is user generated content. Its legendary status has been sealed by campaigns that rapidly became worldwide phenomenons. Whether it’s sharing a picture of your own personalised bottle...
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Amy Murnan
Sujan Patel
Robert Katai
Shane Barker
Georgia Burgoyne
Matthew Spurr
Lucia Powell
